Invisible Origins, Uncertain Value
Today, most luxury products cross borders and flow through opaque distribution channels. Once they reach the hands of the consumer, their true provenance becomes indistinguishable: unverified materials, hidden production processes, counterfeits that blur seamlessly with the original. What should embody prestige risks turning into an enigma—stripped of certainty, stripped of guarantees.
Value Fades
Over Time
When an item changes hands, its identity becomes fragmented. The secondary market, lacking tools for traceability and authentication, dissolves the true worth of luxury goods. Buyers navigate an environment vulnerable to counterfeits, while sellers have no tangible proof to legitimize what they own. In this void of transparency, objects lose their authorityand with it, the very status they were meant to embody.
The Digital Product Passport
The EU’s new regulation demands detailed product data: materials, origin, carbon footprint, repairability, and more. HALA’s platform makes it easy to create and manage these passports at scale. Be ready for what’s next. With HALA, compliance becomes clarity, for your customers, your partners, and the planet.
The past has its history, but the future is traceable
Through machine learning algorithms, it will be able to analyze large volumes of information, identify patterns in purchasing and resale behaviors, and generate detailed reports for companies. This will allow them to offer precise statistics on the life cycle of products, predict demand in the secondary market, and customize pricing and loyalty strategies. In addition, AI will improve the efficiency of traceability, automating authenticity verification and reducing the risk of fraud.reservati for product owners.
Security and authenticity
Status and Exclusivity
Immediacy and simplicity
