Where Authenticity
Meets Innovation
HALA is a startup that was founded in Rome from the encounter between technological innovation and entrepreneurial vision. Established with the goal of transforming the way brands manage authenticity, traceability, and the value of their products, HALA combines research, technology, and passion to deliver cutting-edge solutions.
Our mission is to create a simple, secure, and accessible ecosystem that enables companies and consumers to step into the future of digital transparency and sustainability.
Invisible Origins,
Uncertain Value
Fakes, fragmented information, unclear sustainability: today, it's increasingly difficult to truly understand what you're buying.
Without authenticity and traceability tools, a product's value is lost over time along with the relationship with the brand.
We change all that
Our Solution
With the Digital Product Passport, find out who created it, what materials were used and every stage of its journey. All in an immediate, transparent and verifiable way.
And when the product changes hands, its value remains intact. Because the DPP travels with it, certifying every detail and transfer of ownership.
It's not just a purchase. It's a living, traceable and authentic experience that grows with you.
Protect what matters
With Hala
Unmistakable, authentic,
impossible to counterfeit.
HALA is status.
No complex apps, no barriers.
Just a simple gesture.
It means being part
of a new generation
You can access all the information:
origin, materials, authenticity.
It is not just certification.
It is trust that lasts over time.
every product truly yours
Security & Authenticity
Status & Exclusivity
Immediacy & Simplicity
